UPDATED POST June 10, 2012 at 7:10 pm
A response at ODT Online.
Submitted by farsighted on Sat, 09/06/2012 – 5:58pm.
There have been 18 major events since the stadium opened in August 2011. So it’s not “weekend in, weekend out”; on average it’s less than one a fortnight.
For the grand opening: around 650 (no hire fee); North Otago game: about 7500 (hire fee written off as bad debt to ORFU); Canterbury game: 14067 (hire fee written off); RWC: 4 games, attendance 30700, 25687, 20117, 28027 (no hire fee paid due to arrangement with RWC2011, cost to city $400K); Phoenix game 1: 15000; Phoenix game 2: 4628; Otago United games: 3 games at around 250 per game; Elton John: 35500 (no hire fee paid); Super Rugby: 5 games, attendance 22500, 17670, 18417, 18207, 14967.
Total attendance: 234337; Average attendance: 15240; Total cost of opening: 5 events at $30K, 13 events at $100K = $1.45M; Hire fees paid: 7 events out of 18; Total written off: $800K; Total cost to the city: $2.25M or $10/person (operating cost only).
These figures are useful to project what needs to happen for DVML to break even. They need to do that on approximately 300K visitors, 26 events per year. One event per fortnight is $2.8 million in operating costs, plus DVML’s $2M or so administration costs and the $5M or so they need to pay DVL, so they need revenue of about $30-$50 per visitor. At the moment, the average ticket price is around $20/person (student tickets sell at around $12 each), or a shortfall of $4M, which squares with the reported figures.
Plus one: Big Night In – around 20,000 visitors (zero income); in addition to the $100K opening costs, DCC paid [$70K] for the event to take place.
Supplied. Entries verifiable from public sources. It may be possible in most cases to report the ticket prices for sales via Ticket Direct website for past events.
stadium-event-attendance1 (21.5 KB)
Posted by Elizabeth Kerr