Tag Archives: Slogan

D Scene – No new #DunedinSlogan


We like Dunedin’s self-deprecatory humour. Not to be defeated, the new #DunedinSlogans campaign – why have just one – will be mounted by the united citizens of Dunedin. We will make the T-shirts! Shame on our father figures for piking out. See D Scene’s page 7: a cautionary tale that is almost certainly to be about what to do in an emergency, or when the Civic Centre floods and loses *power*. Was there something about a marketing and communications plan…

### D Scene 2-6-10
They’re building our stadium right here (page 1)
Dunedin building firms are dismayed after an Auckland company beat them to the punch for a stadium carpentry contract. See page 3.

Register to read D Scene online at http://fairfaxmedia.newspaperdirect.com/

City workers promised jobs (page 3)
By Wilma McCorkindale
An Auckland company has won the carpentry contract on the Forsyth Barr (Otago) Stadium, but is promising Dunedin workers jobs. In a decision last week, a joint carpentry tender put by local companies ABL (Amalgamated Builders Ltd) Lund Construction, was dumped in favour of Auckland company Wallace Construction.
The decision had made things difficult for the ABL-Lund joint venture. About 30 local workers would have been employed on the stadium carpentry teams.
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Rail contract battle not over says MP (page 3)
By Mike Houlahan
Dunedin South Labour MP Clare Curran says the battle to convince KiwiRail to build new carriages for Auckland’s rail system at its Hillside and Woburn workshops is not over.
Curran yesterday repeated her call for an independent assessment of the capacity at Hillside and Wellington’s Woburn workshop.
A rally in support of Hillside and its workers will be held next Tuesday. A march will start from the Dental School at 11.30am, and will be followed by speeches in the Octagon.
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Council dumps idea for new slogan (page 7)
By Wilma McCorkindale
Dunedin embarked on a slogan-seeking exercise in January. So, where the bloody hell is it?
City marketing and communications agency manager Debra Simes declined to comment whether a slogan would remain as part of the new brand, but said her team was in the throes of finalising its marketing and communications plan.
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Talk: Dunedin on Dunedin (page 8)
Your say: Letters to the editor
I can see clearly now by Lyndon Weggery, Dunedin
My thanks to Jimmy Jones (D Scene 26/5/10) for making it crystal clear that the latest so-called consultation exercise on South Dunedin Retail strategy is nothing more than a Parking Section smokescreen to do away with limited free-time parking in King Edward St.
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A building of memories (pages 9-10)
By Mike Houlahan
Dunedin Gasworks Museum has won a race against time to restore another building at the industrial heritage complex. The fitting shop at the Dunedin Gasworks has led a charmed liife. Now it is almost fully restored.
Dunedin City Council this week agreed to fund a $345,000 shortfall for restoration work on the Gasworks’ fitting shop.
The Dunedin Gasworks Museum is open every first and third Sunday of the month from midday until 4pm, and every Tuesday from midday until 4pm.
{continues} #bookmark #bookmark


Dunedin TV has plenty to celebrate (page 11)
By Wilma McCorkindale
DNTV2 made its first broadcast on July 31, 1962 – its half century anniversary is still two years away … Telvision New Zealand’s last Dunedin station manager, Russell Garbutt, said no matter which way one measures it, Dunedin was one of the most productive television regions in the country.
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Posted by Elizabeth Kerr


Filed under Architecture, Construction, Design, Economics, Events, Geography, Heritage, Media, People, Politics, Project management, Site, Stadiums, Urban design

Superficial Dunedin sloganism


We see ODT is voicing its campaign using the word “brand”, despite taking the front page today to push slogans mostly. Hmmph.

The slogan search was a bit of fun but comes at the cost of exposing the negative self-deprecatory ‘irishness’ of the place.

More than that, helpfully, it shows some of the wider demographics of people’s exposure to what Dunedin might seem like during a dull, chilly summer, or what their memories are of the city having the hit the wider world in adulthood. Some childishness enters the fray of sloganism.

Users of the internet demonstrate how widely the debate is cast, and how lively the medium is for brainstorming, discussion and famous last words – in which Dunedin comes to resemble hapless prey, underscored by truths, comparisons and denials of sorts.

One thing is clear from the battery charge of slogans online, in particular (!!!!), Dunedin is sufficiently well regarded as ‘being’ its own place – otherwise, it would have attracted little or no comment at all.

Dunedin always has something to do with learning, leaving and the test of arriving with little known, until you get past the glint in its eye.

Cloyingly, in business it appears to have lots to do with OBHS. There’s room to explore the city’s identity through other mirrors and charms, make that soon, make that comprehensive.

For these days in the news we’re saying we’re debt funded here to an unholy degree. We are for this matter on watch to emerge, we hope, without deep scars, parochial chips on shoulders – divorced from our good side.


### ODT Online Thu, 14 Jan 2010
City brand search hots up
By David Loughrey
Dunedin’s plan to develop and launch a new brand for the city has sparked a strong city-wide response, and the search is now on to find the “essence” of the Dunedin experience to promote the city to the rest of the world.
Read more

Post by Elizabeth Kerr

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Filed under Architecture, Design, Economics, Events, Geography, Inspiration, Politics, Project management, Stadiums, Urban design

Collaboration for Dunedin’s promotional strategy

### ODT Online Mon, 11 Jan 2010
Dunedin looks for new slogan
“I am Dunedin” is to be dropped as Dunedin’s slogan and a nationwide search is now on for a new slogan and promotional strategy. Dunedin City Council city marketing team leader Jennifer Hooker said the current slogan dated back to 2001 and although it had “aged gracefully” it was time for a revamp.
Read more


11.1.10 Tweet @five15design:
#NewDunedinSlogan At least it will be dry in the Stadium http://tr.im/K0YG

Post by Elizabeth Kerr


Filed under Inspiration, Name