Tag Archives: Marketing and Communication

NZ flag is the NZ flag is the #NZflag [beach towel selection in context]

RNZ Toby Morris 'Make Your Own Flag' eight_col_DIY-FLAG (1)RNZ/Toby Morris — eight_col_DIY-FLAG

### radionz.co.nz
RNZ: On the Inside
OPINION: Flag failure – Where did it go wrong?
By Toby Morris
Well, that’s that. The votes are counted and at last the shambolic flag saga is finally over, banished to eternal life as a series of pub quiz trivia questions. An embarrassing phase best forgotten like a national bad haircut.
As much as I’ve always wanted a change, in the end I think we made the right choice. So why do I feel so rotten?
I had a bad feeling about it from the start, and I wasn’t alone. This time last year, anyone who has ever worked on any kind of corporate creative brief took one look at the chosen panel and their proposed process and saw that it would result in a mediocre, safe choice. It was creativity by committee, with no designers involved, and a process that allowed no room for development or refinement.
So we expected the worst, but like George W Bush said, we ‘misunderestimated’ them. Things went from worst to ‘worster’ as they lurched from one disastrous step to another. An inane and vague campaign to engage people about what they stood for led to the saddest road trip ever as the panel toured the country for public meetings with record low turnouts. No one was interested.
By the time the public was able to submit entries, the mood became more evident…. In large numbers, we were treating the flag process as a huge joke.
Read more + Cartoons

RNZ: How the world saw NZ’s flag decision
RNZ: Kiwis have their say; flag’s here to stay
RNZ: NZ flag result – how it happened
RNZ: MPs split down party lines on flag vote

NZ Herald
‘Wasteful vanity project’ ….How world reacted to flag result
Defeated PM defends $26m flag vote as critics round on him
Andrew Little: PM’s pet project has cost NZ $26m

Related Posts and Comments:
29.2.16 Jonkey a flag!
14.11.15 New Zealand Flag: 1000s of public submissions ignored by panel…
25.9.15 New Zealand Flag —symbolism
28.2.15 Campbell Live | TXT POLL: Does NZ need a new flag?

Posted by Elizabeth Kerr

42 Comments

Filed under Business, Coolness, Democracy, Design, Economics, Events, Geography, Heritage, Leading edge, Media, Name, New Zealand, People, Pet projects, Politics, Project management, Sport, Tourism, Travesty

Jonkey a flag!

nz-flag2 [flagz.co.nz]

Prime Minister John Key has warned if people vote against changing the flag they will not get another chance until New Zealand becomes a republic.

### radionz.co.nz Updated at 12:46 pm today
RNZ News
Has the PM mistaken himself for a flag?
By Finlay Macdonald
OPINION: To borrow a title from the late, great Oliver Sacks, we appear to have a prime minister who mistook himself for a flag.
John Key is now arguing that a vote against the silver fern flag in the March referendum is really a vote against him. He is echoing those commentators who have already tried to depict opposition to a new flag as simply anti-Key sentiment in red, white and blue drag.

Last chance to change flag before republic – PM
Only citizens should vote on flag change – NZ First

The flag debate, they claim, has been “politicised” by the Left out of bitterness and spite. Aside from their own absurd partisan assumptions, what those arguments can never address is the ideologically diverse nature of so much opposition to the Lockwood flag.
How else to explain the informal alliance of lifelong republicans and ageing anti-establishment boomers with monarchists and RSA traditionalists? If anything unites these camps it seems less likely to be a shared loathing of the prime minister than a nose for what you might call a false dichotomy – an unnecessary choice between two inadequate options.
Because you can say a lot of bad things about the alternative flag, but probably the worst is that it makes the current flag look good.
Read more

Related Posts and Comments:
14.11.15 New Zealand Flag: 1000s of public submissions ignored by panel…
25.9.15 New Zealand Flag —symbolism
28.2.15 Campbell Live | TXT POLL: Does NZ need a new flag?

Posted by Elizabeth Kerr

Tweets:

63 Comments

Filed under Business, Democracy, Design, Economics, Events, Geography, Heritage, Media, Name, New Zealand, NZRU, People, Pet projects, Politics, Project management, Sport

ODT “stories” —parochial sun rays

Email received from Grahame Sydney
Saturday, 27 April 2013 1:22 p.m.

re ODT

My heart goes out to the loyal reporters at the ODT having to file garbage promotional stories extolling the fabulousness and phenomenal success of the Plastic Stadium, most of which “stories” are given front page treatment: since when did a “story” on the Aerosmith gear-haulage convoy rate as front page “news”, let alone the disgraceful banner headline and page-wide photograph of the band performing (“SILVER SPANGLED SPECTACLE” -Thursday 25 April) ? Is there no limit to the depths to which the editorial staff at ODT will sink in order to underwrite the foundering stadium, at the cost of editorial integrity ?

But while such transparent commercialism makes the opening of the ODT an increasingly difficult daily ritual, testing to the limits one’s own parochial tendencies, and the assault of full-page advertisements (7 in the first 22 page section today, not counting half-page ads…) makes the reading an habitual speed-read, is there any explanation for the strange appearance on page 12 today (27.3.13) of a colourful little child’s world picture of six happy Small People, one on a bike, one with a pet dog, two with a ball, all beaming innocently as yellow sun rays glow from a distant unseen horizon and five dinky, driverless vehicles crowd the streets ?

ODT 27.4.13 advertisement (page 12) 1

Below this merry fantasy is the exhortation: “Spend QUALITY TIME” at Dunedin’s intersections… there’s so much to see !”

No clue offered as to who is responsible for this mysterious insertion, nor why, what it might mean, or who it is aimed at. If it’s the DCC Traffic people, the message is highly questionable. Perhaps it’s the start of a new branding exercise, in the “It’s All Right Here” mould. If it’s a new campaign from the city’s tourist promotional wing, embarking on a bold new initiative to identify the REAL attractions of the town – I can see the entrance billboards and the bumper-stickers now: IGNORE THE HOTEL: COME AND EXPERIENCE OUR INTERSECTIONS !” – then someone needs to be singled out and front-paged for their imaginative genius.

It’d be a change from yet another damned propagandist sell on the Stadium, if nothing else.

[ends]

Dunedin city was ranked at the top of the agency’s [NZTA] list for urban intersection crashes causing either fatal or serious injuries during the five years from 2006 to 2010. The city also featured in the top five for the crash categories involving pedestrians (second), motorcycles (third), older drivers (third), cyclists (fourth) and young drivers (fourth), and ranked sixth for accidents caused by distracted drivers. ODT 24.3.12

Dunedin is ranked the third-worst local authority area in New Zealand for fatal and serious injury crashes, statistics in the NZTA’s “communities at risk” register show. The NZTA has compiled lists ranking local authorities across 12 categories, although there is some contention about the methodology used to record the statistics. ODT 23.10.11

Related Post and Comments:
6.2.13 Editorial bias

Posted by Elizabeth Kerr

8 Comments

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