Tag Archives: London 2012 Olympic Stadium

Who? HOK Sport (now known as Populous)

As the world’s leading sports architecture firm, HOK Sport’s tradition of innovation has transformed the way people have experienced sporting events for nearly 25 years.

“We are constantly encouraging our team to take on new and exciting challenges. This has culminated in the design of the world’s most iconic sports, civic and entertainment buildings.”

“We conceived the design vocabulary used in today’s ballparks, stadiums and arenas, and we continue to chart an inventive course for tomorrow’s venues. Our global client list is diverse and comprehensive, and it includes 24 Major League Baseball franchises, 30 NFL franchises, 80 professional and civic arena clients, 40 soccer and rugby teams and 120 colleges and universities. Our reach is worldwide. Our passion is undeniable. And we approach the architecture of sport unlike anyone else.”

HOK Sport has a qualified, knowledgeable team of sustainable design experts ready to work with its clients to achieve their green design goals.


HOK Sport Venue Event celebrates a new beginning in 2009 as an independently-owned design firm. They plan to launch a new corporate brand [Populous].

HOK Sport Venue Event is one of the world’s leading design firms. Their focus is the creation of exceptional gathering spaces, from stadiums and arenas to convention centres and amphitheatres, with such recent projects as the new Yankee Stadium in New York; the Olympic Stadium for the London 2012 Olympics; Nanjing Sports Park in China; Suncorp Stadium in Australia; and Phoenix Convention Centre in Arizona.

The firm also has made a worldwide mark managing many aspects of the events themselves, from Olympic Games to Super Bowls. Their architects and event managers are the world’s finest and most experienced, drawing from the combined expertise of more than 825 projects with construction value exceeding $20 billion.

HOK Sport Venue Event has 500 employees in offices located at Kansas City, London, Brisbane, Denver, Nashville, Knoxville, New York, Singapore and Hong Kong.


POPULOUS – drawing people together www.populous.com


HOK Sport in association with Jasmax has been developing the design for the proposed multipurpose stadium at Dunedin.

HOK Sport hopes the fully covered, natural grass stadium will be a world first. Achieving this requires the development of a design that will allow as much natural light as possible onto the field of play, to assist with the growing of a natural turf pitch. The building’s envelope is envisaged as a mix of Zincalume, glass and ETFE (the material used to striking effect on Beijing’s Water Cube).



Fast Company magazine, one of the US’ leading publications for reporting on the new global economy, ranked HOK Sport as one of the top 10 innovators in sports. 11 February 2009.


The London 2012 Stadium will be the flagship venue for the Olympic Games as the eyes of the world turn to London in three years time. The Stadium is at the heart of the Olympic Park. During the Games it will accommodate 80,000 spectators, and after the Games the Stadium will transform to a capacity of 25,000.

HOK Sport has the challenge of creating the temporary and the permanent at the same time – that is the essence of “our stadium”. A new era of Olympic Stadium design will be launched in 2012, demonstrating how a successful event can be blended with the long term needs of a community.

For more information, visit www.London2012.com


About HOK Group

An employee-owned firm, HOK is among the world’s most diverse and acclaimed architectural design practices. Founded in 1955, the firm plans and designs buildings, communities, cities and regions worldwide.

“In today’s world, where environmental issues and energy efficiency are at the forefront of political discussions, we are setting trends in the current market. Inspired by a healthy view to the future, we are designing award-winning buildings whose physical performance responds to these issues.”

HOK is a pioneer and leader in developing resources and expertise to help lead the world toward sustainable communities and building environments.

Through its collaborative network of 26 regional offices, the firm serves diverse clients within the corporate, commercial, public and institutional markets.

Recent projects include the Col. H. Weir Cook Terminal at the new Indianapolis International Airport; Los Angeles County + University of Southern California Medical Center; King Abdullah University of Science & Technology (KAUST) in Rabigh, Saudi Arabia; Lavasa Hill Station development in Maharashtra, India; and Samsung Global Engineering Headquarters in Seoul, Korea.


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