Tag Archives: Crusaders

Wrong demographic?

“It is smiles all round in Highlanders country.
The rugby team scored a gritty 6-0 victory over last year’s champions, the Crusaders, rockers Shihad kept a packed terrace entertained and, importantly, spectators turned up in good numbers.

Though the exact crowd number would not be known until today, estimates put it at between 12,000 and 13,000.”

Murray Stott and others have time and time again told us that Dunedin has the wrong Demographic to hold concerts at the stadium.

I’ve always argued that I find this exceedingly hard to believe considering that there are some 22,000 students in the city, and 3/4 of the population of the South Island is within 3-4hr drive from us.

Now they would be the first to agree (although not happy about it) but Shihad are not the powerhouse of NZ rock that they used to be, so I was pleasantly happy to see the massive crowd at the game and concert afterwards.

There would have been people there who couldn’t give a toss about Shihad and possibly likewise people there who weren’t really into Rugby, but the bright spark that thought of having the band play after the game (with a longer set of hits etc) instead of before the game, deserves a medal and illustrates the whole basic argument I hold for this stadium – if people think outside of the box this has a potential to be a massive success.

The moans about the crowd at the first game were a little disingenuous, in that there was about 3-4 other sporting and cultural events on in town that weekend, it is well acknowledged that people are annoyed at how early the Rugby Season starts, quite simply it was still summer, people are into summer sports. I love rugby, but I don’t go to early season games, it’s Cricket, Softball and other sports time in the sun, not rugby.

So well done everyone for turning up to the game/concert, lets see what other thinking outside the box they can come up with next – and no Pipe Bands is not a plausible suggestion.

Full ODT Article here:

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Filed under Concerts, Economics, Inspiration, Media, Stadiums

Highlanders 6 Crusaders 0 Shihad 'Game'

### ODT Online Mon, 9 Mar 2009
Highlanders, Shihad and crowd a winning formula
By Steve Hepburn

The exact crowd number would not be known until today, estimates put it at between 12,000 and 13,000. With average crowds of only 7000 last year, a crowd nearly double that had Highlanders chief executive Richard Reid smiling. Mr Reid was thrilled with the turnout and with the win, saying the crowd had faith in the Highlanders and the team had repaid them with a gutsy win. The union had wanted a crowd of about 10,000, so to get more than that was a bonus. More


### ODT Online Sat, 7 Mar 2009
Rugby: Highlanders shock Crusaders

The previously invincible Crusaders suffered their third consecutive loss when they were beaten 6-0 by the Highlanders in their Super 14 rugby match at Carisbrook in Dunedin tonight.

Read More Online Here…



### http://www.stuff.co.nz Last updated 22:32 07/03/2009
McCaw hurt as Crusaders crash
By MARC HINTON – Rugbyheaven

The Crusaders are down and it looks like their skipper Richie McCaw is out with a knee injury that won’t help the defending Super 14 champions’ chances of arresting their alarming form decline.

Read More Online Here…


### nz.sports.yahoo.com March 7, 2009, 9:19 pm
McCaw injured in southern snore-fest
Yahoo!Xtra Sport / Neil Reid –

With full-time blown, the stage was set for something worth the admittance, the Shihad gig. More


### sstlive.co.nz Last updated 00:17 08/03/2009
Superheroes to zeroes
RICHARD KNOWLER at Carisbrook – Sunday Star Times

The first spell was not just nothing to write home about; neither side scored a point. In fact, this match’s most memorable moment arguably took place after the 80 minutes of play had finished.

The hot guitar licks and riffs of top Kiwi rock band Shihad finally got the large crowd amped with the concert they performed on the field after this dour game. More

### http://www.seenindunedin.co.nz March 8, 2009
Rebel Sport Super 14 Rugby – Highlanders v Crusades

A combination of warm, sunny weather, thousands of students returning to the city, and Kiwi rock legends Shihad playing live after the match, meant the terraces at The Brook were jam packed with fans from both sides dressed in their team colours to add to the occasion…much to the delight of the rugby union. More


### http://www.vodafonerugbytribe.co.nz 18 February 2009
Top rock at the Brook

Highlanders marketing manager Chris Green said, “We wanted to create an event as close as possible to a standard concert…and after the game when it was dark more could be done with the lights and make the most of what will be an incredible occasion.”

It will be Shihad’s first performance in a major New Zealand city this year and only the second of the year after a gig at Lake Hawea on January 2. Shihad’s members live in Melbourne but are no strangers to rugby. The band was formed in Wellington and lead vocalist and founder, Jon Toogood, says he knows the significance of playing at Carisbrook.

“We are really looking forward to playing some loud Shihad tracks at the Brook,” he said. “I suppose it’s the closest I’ll get to playing pro rugby.” More


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Filed under Inspiration, Media, Stadiums

Support Highlanders or lose them, Reid

### ODT Fri, 6 Mar 2009

By Steve Hepburn

Highlanders chief executive Richard Reid says people in the South need to realise there is a risk they may lose the Highlanders.

Full ODT link


So it is too risky to build the stadium

ODT Online comment by dunedinBlogAl on Fri, 06/03/2009 – 9:12am.

If there is a risk that Dunedin may lose the Highlanders, then it is too risky to build the new Stadium. The financial viability of the Stadium relies on large crowds at rugby. But projected crowds are based on those during the golden years of Otago Rugby in the 1990’s. Otago Rugby has now lost its fan base. The fundamental problem expressed by Richard Reid is the same as that expressed by opponents of the Stadium: Dunedin just does not have a big enough population base to support it. It is notable that Richard Reid has waited until the decision has been made to proceed with the Stadium, before expressing these views. Over the last couple of years, Otago Rugby has been very quiet about the crowd numbers at Carisbrook.

Losing the Highlanders franchise

ODT Online comment by bensan on Fri, 06/03/2009 – 9:35am.

As Peter Chin pointed out on TV some time ago, it would make the Stadium more marginal.
There is a complete denial of this statement in the Council since not one member has taken any notice of Peter Chin’s statement.
Do they really know what they are doing, taking this project on when there is so little interest in the Highlanders? The winning streak of this team is not exactly well known and to be frank, having this group of dubious rugby players as a draw card for the stadium is to say the least, being extremely optimistic.


Filed under Economics, Geography, Hot air, Media, Name, Other, Politics, Stadiums