Tag Archives: Criticality

ODT “stories” —parochial sun rays

Email received from Grahame Sydney
Saturday, 27 April 2013 1:22 p.m.

re ODT

My heart goes out to the loyal reporters at the ODT having to file garbage promotional stories extolling the fabulousness and phenomenal success of the Plastic Stadium, most of which “stories” are given front page treatment: since when did a “story” on the Aerosmith gear-haulage convoy rate as front page “news”, let alone the disgraceful banner headline and page-wide photograph of the band performing (“SILVER SPANGLED SPECTACLE” -Thursday 25 April) ? Is there no limit to the depths to which the editorial staff at ODT will sink in order to underwrite the foundering stadium, at the cost of editorial integrity ?

But while such transparent commercialism makes the opening of the ODT an increasingly difficult daily ritual, testing to the limits one’s own parochial tendencies, and the assault of full-page advertisements (7 in the first 22 page section today, not counting half-page ads…) makes the reading an habitual speed-read, is there any explanation for the strange appearance on page 12 today (27.3.13) of a colourful little child’s world picture of six happy Small People, one on a bike, one with a pet dog, two with a ball, all beaming innocently as yellow sun rays glow from a distant unseen horizon and five dinky, driverless vehicles crowd the streets ?

ODT 27.4.13 advertisement (page 12) 1

Below this merry fantasy is the exhortation: “Spend QUALITY TIME” at Dunedin’s intersections… there’s so much to see !”

No clue offered as to who is responsible for this mysterious insertion, nor why, what it might mean, or who it is aimed at. If it’s the DCC Traffic people, the message is highly questionable. Perhaps it’s the start of a new branding exercise, in the “It’s All Right Here” mould. If it’s a new campaign from the city’s tourist promotional wing, embarking on a bold new initiative to identify the REAL attractions of the town – I can see the entrance billboards and the bumper-stickers now: IGNORE THE HOTEL: COME AND EXPERIENCE OUR INTERSECTIONS !” – then someone needs to be singled out and front-paged for their imaginative genius.

It’d be a change from yet another damned propagandist sell on the Stadium, if nothing else.

[ends]

Dunedin city was ranked at the top of the agency’s [NZTA] list for urban intersection crashes causing either fatal or serious injuries during the five years from 2006 to 2010. The city also featured in the top five for the crash categories involving pedestrians (second), motorcycles (third), older drivers (third), cyclists (fourth) and young drivers (fourth), and ranked sixth for accidents caused by distracted drivers. ODT 24.3.12

Dunedin is ranked the third-worst local authority area in New Zealand for fatal and serious injury crashes, statistics in the NZTA’s “communities at risk” register show. The NZTA has compiled lists ranking local authorities across 12 categories, although there is some contention about the methodology used to record the statistics. ODT 23.10.11

Related Post and Comments:
6.2.13 Editorial bias

Posted by Elizabeth Kerr

8 Comments

Filed under Business, DCC, Design, Economics, Hot air, Media, Name, People, Politics, Project management, Stadiums, Tourism