Tag Archives: Council marketing

DCC Draft Annual Plan 2013/14 – Aaron Hawkins on the money

“[Last year] What we didn’t see coming during the annual plan process was the DCC’S move to streamline its marketing budgets across all departments. Instead of the DPAG, for example, having a budget allocated to them for marketing their services, they would have to bid for access to that on a case-by-case basis.”

DPAG 16.1.13

### DScene 16 Jan 2013
Opinion – Aaron Hawkins
Council’s budget tactics queried (page 13)

New process restricts community’s chance to comment on marketing spend

Next week, the great bunfight that is the Dunedin City Council annual plan process begins. Given the DCC’s self-imposed limits on rates increases, as per the Long Term Plan adopted last year, there are always going to be hard decisions to be made. Financial resources are scarce and community demand tends only to increase. Last year in these pages I wrote that I was disappointed that the DCC had chosen to prioritise investment in sports infrastructure (Logan Park) over arts infrastructure (the Dunedin Public Art Gallery’s – DPAG – acquisitions budget). Given that the city’s finances are strained by building a sports stadium, I argued, this wasn’t a particularly good look. It seemed that plenty of people agreed with me and, largely due to the mobilisation of the arts community, the funding cuts to the DPAG were reversed and the Logan Park development was deferred. Glasses were charged and backs were patted but perhaps a little prematurely. What we didn’t see coming during the annual plan process was the DCC’s move to streamline its marketing budgets across all departments. Instead of the DPAG, for example, having a budget allocated to them for marketing their services, they would have to bid for access to that on a case-by-case basis.
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Aaron Hawkins is the breakfast host-music director at Radio One.

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Posted by Elizabeth Kerr

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