Tag Archives: Branding

NZ flag is the NZ flag is the #NZflag [beach towel selection in context]

RNZ Toby Morris 'Make Your Own Flag' eight_col_DIY-FLAG (1)RNZ/Toby Morris — eight_col_DIY-FLAG

### radionz.co.nz
RNZ: On the Inside
OPINION: Flag failure – Where did it go wrong?
By Toby Morris
Well, that’s that. The votes are counted and at last the shambolic flag saga is finally over, banished to eternal life as a series of pub quiz trivia questions. An embarrassing phase best forgotten like a national bad haircut.
As much as I’ve always wanted a change, in the end I think we made the right choice. So why do I feel so rotten?
I had a bad feeling about it from the start, and I wasn’t alone. This time last year, anyone who has ever worked on any kind of corporate creative brief took one look at the chosen panel and their proposed process and saw that it would result in a mediocre, safe choice. It was creativity by committee, with no designers involved, and a process that allowed no room for development or refinement.
So we expected the worst, but like George W Bush said, we ‘misunderestimated’ them. Things went from worst to ‘worster’ as they lurched from one disastrous step to another. An inane and vague campaign to engage people about what they stood for led to the saddest road trip ever as the panel toured the country for public meetings with record low turnouts. No one was interested.
By the time the public was able to submit entries, the mood became more evident…. In large numbers, we were treating the flag process as a huge joke.
Read more + Cartoons

RNZ: How the world saw NZ’s flag decision
RNZ: Kiwis have their say; flag’s here to stay
RNZ: NZ flag result – how it happened
RNZ: MPs split down party lines on flag vote

NZ Herald
‘Wasteful vanity project’ ….How world reacted to flag result
Defeated PM defends $26m flag vote as critics round on him
Andrew Little: PM’s pet project has cost NZ $26m

Related Posts and Comments:
29.2.16 Jonkey a flag!
14.11.15 New Zealand Flag: 1000s of public submissions ignored by panel…
25.9.15 New Zealand Flag —symbolism
28.2.15 Campbell Live | TXT POLL: Does NZ need a new flag?

Posted by Elizabeth Kerr

42 Comments

Filed under Business, Coolness, Democracy, Design, Economics, Events, Geography, Heritage, Leading edge, Media, Name, New Zealand, People, Pet projects, Politics, Project management, Sport, Tourism, Travesty

Jonkey a flag!

nz-flag2 [flagz.co.nz]

Prime Minister John Key has warned if people vote against changing the flag they will not get another chance until New Zealand becomes a republic.

### radionz.co.nz Updated at 12:46 pm today
RNZ News
Has the PM mistaken himself for a flag?
By Finlay Macdonald
OPINION: To borrow a title from the late, great Oliver Sacks, we appear to have a prime minister who mistook himself for a flag.
John Key is now arguing that a vote against the silver fern flag in the March referendum is really a vote against him. He is echoing those commentators who have already tried to depict opposition to a new flag as simply anti-Key sentiment in red, white and blue drag.

Last chance to change flag before republic – PM
Only citizens should vote on flag change – NZ First

The flag debate, they claim, has been “politicised” by the Left out of bitterness and spite. Aside from their own absurd partisan assumptions, what those arguments can never address is the ideologically diverse nature of so much opposition to the Lockwood flag.
How else to explain the informal alliance of lifelong republicans and ageing anti-establishment boomers with monarchists and RSA traditionalists? If anything unites these camps it seems less likely to be a shared loathing of the prime minister than a nose for what you might call a false dichotomy – an unnecessary choice between two inadequate options.
Because you can say a lot of bad things about the alternative flag, but probably the worst is that it makes the current flag look good.
Read more

Related Posts and Comments:
14.11.15 New Zealand Flag: 1000s of public submissions ignored by panel…
25.9.15 New Zealand Flag —symbolism
28.2.15 Campbell Live | TXT POLL: Does NZ need a new flag?

Posted by Elizabeth Kerr

Tweets:

63 Comments

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New Zealand Flag: 1000s of public submissions ignored by panel [+ Paris]

nz-flag2 [flagz.co.nz]Flags 1447374793430 [via Stuff.co.nz]

It was outside the panel’s remit to consider criticism of the process or support for the current flag……..

### ODT Online Fri, 13 Nov 2015
Readers support Mallard in flag debate
Source: NZME
Readers have weighed in to support claims by Trevor Mallard the flag referendum process is “total spin”, following analysis showing feedback from thousands of people critical of the process had been ignored by the flag consideration panel. Analysis published today on new data platform ‘Herald Insights’ shows official reports published by the flag panel had ignored thousands of public submissions – nearly a third of total feedback – that were critical of the process or supportive of retaining the current flag.
Read more

█ Herald Insights: http://insights.nzherald.co.nz/
http://insights.nzherald.co.nz/article/the-flag-debate
http://standfor.co.nz/

Related Posts and Comments:
25.9.15 New Zealand Flag —symbolism
28.2.15 Campbell Live | TXT POLL: Does NZ need a new flag?

Posted by Elizabeth Kerr

*Images: flagz.co.nz – NZ Flag; Stuff.co.nz – Flags

202 Comments

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New Zealand Flag —symbolism

NZ First likens Red Peak flag to Nazi war symbols
[Source: Parliament TV via ONE News]

Denis O'Rourke  NZ First 2 [Parliament TV]Denis O'Rourke NZ First 1 [Parliament TV]

Received from TQoFE
Fri, 25 Sep 2015 at 10:43 a.m.

O'Dorke

█ Compare flags for Japan and Canada….

Red Peak, First to the Light – nice idea, bland design for our nationality ??

Red Peak flag
redpeak_1aulca1-1aulcb3 [via nz.news.yahoo.com]Images: (top) Stuff.co.nz | nz.news.yahoo.com

Related Post and Comments:
28.2.15 Campbell Live | TXT POLL: Does NZ need a new flag?

Posted by Elizabeth Kerr

17 Comments

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DCC pals up with Chorus —gigatown and telecoms cabinets

Dunedin City Council – Media Release
Return of the Cabinet Art

This item was published on 05 Nov 2014

Chorus cabinet art DunedinThe Dunedin City Council is calling on Dunedin artists to send in designs for the second round of Chorus’ telecommunications cabinet art programme, adding to the city’s growing street art scene.
Earlier this year the DCC and Chorus worked together with artists to transform regularly vandalised cabinets into works of art, many of which reflect stories about the communities surrounding them.
Following the success of this first round of cabinet art, the DCC and Chorus have opened up a second round and are calling for proposals for cabinets in Caversham, Roslyn, Concord, Brockville, Bradford, Mosgiel, St Clair, Wakari, The Glen and Momona.

Artists wanting to submit proposals need to supply an A4 hand sketch of their design, clearly define which cabinet the design is for, a short description of what the design means and a brief biography of any relevant experience. Proposals should be sent to the DCC by 12 noon on 12 December 2014.

For each of the ten cabinets Chorus will again pay $1000 to cover the design, painting and application of graffiti guard to protect the works. Materials, such as paint and brushes, are paid for on top of the fee. Artists are also provided with instructions on how to prepare the cabinet and graffiti-guard it once the painting is finished, with payment being made once the work is satisfactorily completed.
The DCC is helping collate submitted proposals and organise consent for the works while Chorus is the final judge of the art work chosen. Chorus will also consult with any adjoining landowners, if necessary, and engage successful artists to do the work. It is expected chosen artists will be asked to complete the works in January-February, once consents are finalised.
A list of the specific locations for this round of cabinets and entry details can be found at http://www.dunedin.govt.nz/cabinetart. All finished art will be included on the Chorus website and already completed murals can be seen at http://www.chorus.co.nz/cabinet-art.

Contact DCC Policy Planner on 03 477 4000.

DCC Link

● 5.11.14 ODT More cabinet art for Dunedin city

Related Post and Comments:
29.10.13 DCC (EDU) invents new job! —Gigatown/Digital Office

Posted by Elizabeth Kerr

*Images: chorus.co.nz – street box art by (from top) Sam Ovens (Castle/Dundas Sts), Jon Chapman (George/Warrender Sts) and Aroha Novak (Neville St)

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Student Proof Carpet – New Zealand #video

Marketing student life (passive/aggressive)

Godfrey Hirst 30 Apr 2014

STUDENTS VS CARPET
18 Students, all male, flatting together in Dunedin over Orientation Week 2014. Did our Student Proof carpet survive?
[View Street]
http://www.studentproof.co.nz

5.5.14 Human traffic: Otago students put carpet through its paces
http://www.stoppress.co.nz/blog/2014/05/students

Posted by Elizabeth Kerr

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Dunedin: city marketing @@@

### ODT Online on Fri, 17 May 2013
City planning single marketing arm
By Debbie Porteous
Total responsibility for marketing Dunedin to the outside world will not be transferred to Tourism Dunedin, after a series of concerns were raised about a proposal to do so.
Dunedin city councillors have decided the city’s marketing functions should still be brought into a single agency, as proposed in the council’s draft annual plan for 2013-14, but not one run by Tourism Dunedin, after concerns that would not meet the main aim of having a consistent city marketing message.
In the meantime, the status quo would remain while a steering group considered options for setting up the agency, including establishing a council-owned organisation (CCO) or the council delivering all marketing functions in-house.

Investigating a single marketing agency is one of the projects outlined in the city’s economic development strategy.

The proposal outlined in the draft annual plan was to merge city-wide marketing activities into a single marketing agency that would co-ordinate tourism, events, investment, skills and migrant promotion and attraction efforts, as well as be responsible for city branding and operate Dunedin’s i-Site. The aim was more efficient and effective marketing activity.
Read more

Report – Council – 15/05/2013
(PDF, 512.2 KB)
Marketing Agency Proposal Consultation

****

Remember when . . .

I am Dunedin launch 2001 (ODT 11.1.10) detail of photo by Jane Dawber)I am Dunedin launch, January 2001
Grainy image, just like the campaign, with ‘famous’ faces (detail from a photo by Jane Dawber, ODT)

dunedin.brand.tee 1Ben Fahy, at Idealog (October 19, 2010 @ 10:25 am): “Previous branding had been done in-house by the council, including the classic slogans ‘It’s all right here’ (often exchanged for the more comical ‘It’s alright here’) and ‘I am Dunedin’. Wisely, a slogan was avoided and Dunedin is the brand (the logo, a trendy, more contemporary gothic script that embraces the town’s Scottish heritage, is inspired by Nom-D’s now famous ‘Dunedin’ t-shirts). At the same time, the campaign is also confronting some of the engrained—and perhaps negative—perceptions of the city head on…”

Similar talking-through-a hole-in-the-neck has been rebounding ever since DCC tried to brand the city without branding the city. Confused?

Related Post and Comments:
3.3.13 Tourism Dunedin —city councillors not convinced

Posted by Elizabeth Kerr

13 Comments

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D for (weak)design, Dull and Deathly

### idealogue.co.nz 23 July 2012 @ 10:22 am
Air NZ revamp embraces the dark side
By Design Daily Team
Air New Zealand is going black for good, with its fleet set to sport a new livery from next year that was created in collaboration with leading Kiwi typeface designer Kris Sowersby and Designworks. Air New Zealand chief executive Rob Fyfe announced last week that the tails of all new aircraft entering the fleet will be painted black.

“The Air New Zealand lettering has remained relatively unchanged for the past 20 years, but the airline has undergone significant cultural and reputational change. The challenge was to develop a new style which retained the history and credibility while injecting a new sense of momentum and modernity.”
Read more

http://www.facebook.com/AirNewZealand

New Zealand Herald: Air NZ plane tails to go all black

Designworks: Going Black for the Nation

Posted by Elizabeth Kerr

3 Comments

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Otago Settlers Museum

### ODT Online Tue, 26 Jun 2012
Toitu official after mayor casts vote
By Debbie Porteous
Comments from Dunedin residents deemed as “ignorant” and “thinly veiled racism” were swept aside yesterday as Mayor Dave Cull used his casting vote to break a councillor deadlock on the addition of a Maori name to the Otago Settlers Museum’s title. Mr Cull’s vote means it will now be known as “Toitu Otago Settlers Museum”, rather than the name being referred back to the community development committee for further consideration.

Cr Richard Thomson “One or two” people had told him they would not like a Maori name for anything. “In fact, a number of views presented to me were thinly veiled racism.”

Cr Kate Wilson said it was “about time we got over ourselves and allowed ourselves to acknowledge our Maori heritage”.

Cr Chris Staynes “In this city’s history, we [the council] have allowed a few small-minded conservative individuals to influence us in our decision-making. That should not continue.”

Mayor Dave Cull described the emails he received about the new name as “at best ignorant” and at worst “just plain bigoted”.

The poll found most people preferred the museum’s name to remain “Otago Settlers Museum”.
Read more

ODT Online Polls (unscientific):

What is your preferred renaming choice for the Settlers Museum?
54% (1314 votes) said they prefer “Otago Settlers Museum”.

Is Toitu: Otago Settlers Museum the right name for the redeveloped museum?
76% (537 votes) said No.

Related Post:
31.5.12 The ‘happy’ little renaming of our leading social history museum

Posted by Elizabeth Kerr

87 Comments

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DCC Media Release – ‘Brand Dunedin’

Dunedin City Council
Media Release

No Slogan for Dunedin – ‘Dunedin’ is the Brand

Last reviewed: 05 Jul 2010 3:17pm

Brand Dunedin partners have announced the appointment of two creative agencies that will work together to help promote the city. The agencies are Dunedin-based company BrandAid+ and Auckland-based company Projector Media Ltd.

The brand partners – Allied Press, Dunedin City Council, Dunedin Venues, Otago Chamber of Commerce, Otago Polytechnic, Otago Southland Employers’ Association, Tourism Dunedin and the University of Otago – further announced that they will break with tradition and not have a slogan because ‘Dunedin’ is the brand.

They believe that to be truly successful, ‘Brand Dunedin’ has to be owned by the people of Dunedin and inspire pride in Dunedin.

In January 2010, the Dunedin City Council sought expressions from creative agencies to which twenty-five companies from throughout the country responded. Through a rigorous evaluation process the brand partners shortlisted these twenty-five to five agencies and then to two agencies. The partners unanimously agreed that together these two agencies presented an innovative, dynamic, highly competent and collaborative team.

Luke Johnston is the owner and principal of BrandAid+ which is a design and brand development company based in Dunedin. Luke is born, bred, works and lives in Dunedin with his family. He is well-known for his creative work with the Otago Festival of the Arts, id Dunedin Fashion Week, University of Otago, Taylormade Media, Pacific Aerospace and other clients throughout NZ and abroad.

Born and bred in Dunedin, John Coghill is the managing director of Projector Media Ltd. He went to Otago Boys’ High School and the University of Otago and moved overseas before returning to New Zealand in 2007. He brings with him expertise in branding and digital and social media marketing with his company best known for their work with Air New Zealand’s ‘grabaseat’.

They both agree that branding Dunedin is not about creating another slogan which is why Dunedin will break with tradition of rolling out a branding campaign with a new logo or slogan.

Today’s announcement represents a two-year process in which the partners have worked together with the aim of developing a genuine city-wide collaborative approach to all future Dunedin city marketing. This will be sealed with the signing today of a five-year Memorandum of Understanding by brand partners.

Brand Dunedin provides a framework that can be used by the tertiary, business, tourism, community, local government and media sectors. It has one clear objective, to promote Dunedin’s values and beliefs in order to attract and retain the kind of people who will make a positive contribution to the economic, social and cultural well-being of the city.

Dunedin City Council Chief Executive, Jim Harland explained, “Starting in July, residents will have their say in how the city is portrayed and how it promotes their values and beliefs and this will become the content of all future marketing campaigns. From September, a national campaign will target visitor and tertiary sectors and those people who already have a connection to Dunedin – our ex-locals and alumni.

“By engaging directly with the people of Dunedin we hope to uncover the real Dunedin and show the genuine pride and love that we have for our city. In turn, this will create a profile that will enable Dunedin to present itself in a compelling and cohesive way and attract like-minded people to consider the city as an attractive place in which to live, work, do business, study and to visit.”

Contact DCC on 477 4000.

DCC Link

● We learned this several weeks ago from DScene, see earlier posts.

Posted by Elizabeth Kerr

13 Comments

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D Scene – a CBD community board?

### D Scene 21-10-09
Business owners want board (page 5)
By Wilma McCorkindale
Disgruntled inner city business leaders want to form a Central Business District (CBD) community board to represent their views.
{continues}

STS to decide election role (page 6)
By Michelle Sutton
Stop The Stadium will next month decide its role in next year’s city council elections, while potential candidates remain undecided about standing.
{continues}

Register to read D Scene online at http://fairfaxmedia.newspaperdirect.com/

Talk: Dunedin on Dunedin (page 10)
Your say
Funny if it wasn’t so serious by Jeff Dickie, Woodhaugh
If the issues weren’t so serious the actions of our two rogue local councils would be funny. {continues}
Cairns conflict by Graham Stewart, AREINZ

****

Mayors to discuss branding (page 17)
By Wilma McCorkindale
Mainland mayors are to meet again next month to discuss a South Island branding scheme.
{continues}

Post by Elizabeth Kerr

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