Tag Archives: Brand strategy

Brand strategy for Dunedin

Dunedin City Council
Media Release

Nationwide Search To Deliver City Promotion

Last reviewed: 26 Jan 2010 9:31am

Expressions of interest are being sought by Dunedin City Council from creative agencies to develop a new brand strategy for the city.

Please note: To formally apply please go to LG Tenders website: http://www.lgtenders.co.nz Refer to Tender 3273

The Council has, for the first time, collaborated with key stakeholders to develop a city-wide promotional strategy. The stakeholders include Allied Press, Dunedin City Council, Otago Chamber of Commerce and Industry, Otago Polytechnic, Otago Southland Employers’ Association, Tourism Dunedin and the University of Otago.

“We’ve done a huge amount of groundwork and it is still early days in the development of the overall strategy and the promotional activity that will realise the strategy” Dunedin City Council City Marketing Team Leader Jennifer Hooker said. “We’re fortunate to have some great talent here in Dunedin but, because we want the best for this assignment, we’ll be spreading the recruiting net wide to attract both local and national agencies. That way we could well end up with some kind of local/national collaboration as the outcome”.

“Because it’s early days in the process, we’re simply seeking agency credentials at this stage and we’ll be advancing the process shortly. Once the project is a bit further advanced we are looking forward to sharing our thinking with the broader community.”

The city’s current marketing strategy “I am Dunedin” dates back to 2001 and, although it had aged gracefully and served the city well, it now needed a revamp, Ms Hooker said.

Contact DCC on 477 4000

DCC Link

Posted by Elizabeth Kerr

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