Dunedin City Council – Media Release
i-SITE to Relocate to Octagon Civic Centre
This item was published on 28 Apr 2015
Dunedin’s i-SITE Visitor Centre is to move to a higher profile central city location in the Octagon Civic Centre. The move, due to be completed by the end of September, will see i-SITE combine Department of Conservation visitor information services within its current visitor information delivery in a site that can present a seamless service.
Director Enterprise Dunedin John Christie says combining visitor services with DOC meant that it was a perfect time to consider the i-SITE’s location.
“The i-SITE is a key ‘shop front’ for all visitors and residents. Its location is of great importance as it sets a platform for city branding, marketing and delivery. After considering other sites we decided that the Octagon Civic Centre was best suited to cater for Dunedin visitors. The Octagon is an iconic, accessible area for Dunedin city and an obvious place to have our i-SITE. It will help create a sustainable and vibrant city centre by attracting people and providing economic impetus through improved promotion of Dunedin’s many tours and attractions.”
Dunedin i-SITE Manager Louise van de Vlierd says the new location and combining with DOC will help the i-SITE enhance Economic Development Strategy delivery.
“The i-SITE’s activities include providing information on all aspects of Dunedin to visitors influencing the visitor to stay longer and spend more in Dunedin. The new location, with its increased visibility, will help promote options for visitors in a more engaging way. We are very happy that we can achieve the move within current budgets, and expect that this prominent and central location will result in higher revenue for the city”.
Enterprise Dunedin is currently working on design of the new interior and plans to be in the premises by 30 September this year and will be joined by DOC at a later date. The Civic Centre site will provide a floor area of approximately 150m2 compared to 135m2 in the current Princes Street site.
Dunedin City Council Manager City Property Kevin Taylor says the Civic Centre site is a brilliant space and the move fits in well with their plans to make some modest changes to the i-SITE frontage. “It is a timely move and we certainly see them as a great tenant for that space.” Mr Taylor says they have plans for the Princes Street site once it is vacated and they hope to announce those in the not too distant future.
█ The i-SITE New Zealand visitor centres are the official visitor information network. The brand is owned and managed by Tourism New Zealand.
█ Dunedin i-SITE is 50% funded by the DCC with the other 50% being funded from the i-SITE’s revenue generating activities. Currently the i-SITE receives approximately 300,000 visitors each year, 62% of which is foot traffic, and generates $475,000 in revenue. 81% of product sold is for local Dunedin operators. The visitor satisfaction rating for i-SITE services is more than 95%.
Contact John Christie, Director Enterprise Dunedin on 471 8836.
Posted by Elizabeth Kerr