RNZ: On the Inside
OPINION: Flag failure – Where did it go wrong?
By Toby Morris
Well, that’s that. The votes are counted and at last the shambolic flag saga is finally over, banished to eternal life as a series of pub quiz trivia questions. An embarrassing phase best forgotten like a national bad haircut.
As much as I’ve always wanted a change, in the end I think we made the right choice. So why do I feel so rotten?
I had a bad feeling about it from the start, and I wasn’t alone. This time last year, anyone who has ever worked on any kind of corporate creative brief took one look at the chosen panel and their proposed process and saw that it would result in a mediocre, safe choice. It was creativity by committee, with no designers involved, and a process that allowed no room for development or refinement.
So we expected the worst, but like George W Bush said, we ‘misunderestimated’ them. Things went from worst to ‘worster’ as they lurched from one disastrous step to another. An inane and vague campaign to engage people about what they stood for led to the saddest road trip ever as the panel toured the country for public meetings with record low turnouts. No one was interested.
By the time the public was able to submit entries, the mood became more evident…. In large numbers, we were treating the flag process as a huge joke.
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— Sharon Murdoch (@domesticanimal) March 24, 2016
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