Stadium: ‘Business case for DVML temporary seating purchase’

Roger Clark [ reimaged] 2Information supplied.

Two historical LGOIMA requests about the so-called business case for the temporary seating at Forsyth Barr Stadium.

And a quick look at Roger Clark, general manager for The Highlanders.

The Vice-Chancellor needs to be careful who she gets into bed with.

From: Bev Butler
Sent: Tuesday, 20 December 2011 03:44 p.m.
To: Sandy Graham [DCC]
Subject: LGOIMA request: Business case for the DVML temporary seating purchase

Wednesday 21st December 2011

Dear Sandy

At the Finance, Strategy and Development committee meeting last Monday 12th December 2011, questions were asked by Cr Lee Vandervis about the $1.4m loan DVML received re the temporary seating purchase.
David Davies, CEO of DVML, mentioned a business case had been prepared for this purchase. I requested a copy from DVML but David Davies suggested I request a copy from the DCC.
Therefore, I request an electronic copy of the document containing the business case.

Yours sincerely
Bev Butler

From: Sandy Graham [DCC]
To: Bev Butler
Date: Thu, 5 Apr 2012 15:16:05 +1200
Subject: RE: LGOIMA request: Business case for the DVML temporary seating purchase

Dear Bev

Please find attached the document that as best I can determine, is the business case for the purchase of the temporary seating.


Document download: tempseats


Date: Fri, 6 Apr 2012 08:33:59 +1200
Subject: FW: LGOIMA request: Business case for the DVML temporary seating purchase
From: Lee Vandervis
To: Bev Butler

Ta Bev,

FYI as below,

—— Forwarded Message
From: Lee Vandervis
Date: Fri, 06 Apr 2012 08:32:42 +1200
To: Sandy Graham [DCC], David Davies [DVML]
Conversation: LGOIMA request: Business case for the DVML temporary seating purchase
Subject: FW: LGOIMA request: Business case for the DVML temporary seating purchase

Hi Sandy, David,

I have asked the question as to whether Warbirds are using the seating this year, and told apparently not.
Can you confirm that the seating has definitely not been used, and if possible why it has not been used.

Kind regards,


From: Bev Butler
To: Lee Vandervis
Subject: RE: LGOIMA request: Business case for the DVML temporary seating purchase
Date: Fri, 6 Apr 2012 09:07:49 +1200

Hi Lee

Interesting that the Warbirds are not using the seating.
When I received the business plan yesterday, the first thing I thought of was to ask for the invoice from the Warbirds to see if the $177,000 matched up.
From your query below it sounds like they are not using the seating at all.
Note on the business case I sent you it states the source of the Warbirds information is R. Clark, Warbirds CEO.
It could be interesting to contact him and ask if he had made a commitment to use the seating.
Alternatively, ask DCC/DVML what sort of commitment was in place when DVML used the $177,000 for their business case.



[Roger Clark and Highlanders]

From: Bev Butler
To: Lee Vandervis
Subject: FW: LGOIMA request: Business case for the DVML temporary seating purchase
Date: Fri, 6 Apr 2012 09:55:41 +1200

Hi Lee

Just did a google search on Roger Clark.
He is the CEO of Warbirds over Wanaka:
email roger @
Ph 0274 301 389
How about giving him a call?
He was also re-appointed as CEO of Rugby Southland in 2008 until Dec 2011 but departed prior to 9/12/10.
He is also the General Manager of The Highlanders.
It was reported in The Southland Times on 9/12/10 “The Rugby Southland Union owes money to various businesses, including its major funder the Invercargill Licensing Trust where the booze tab is believed to be more than $100,000.”



[Roger Clark appointments with Highlanders]

Project manager
14.5.10 ODT Rugby: Highlanders get NZRU help

General manager
11.10.10 Stuff Sport Roger Clark appointed Highlanders GM


[Roger Clark and Southland Rugby Union]

Southland Times:

9.12.10 Rugby Southland still losing money
[Excerpts] Since then The Southland Times has learned the union owes money to various businesses, including its major funder the Invercargill Licensing Trust where the booze tab is believed to be more than $100,000.
Departed Rugby Southland boss Roger Clark said the union had operated at a loss this year but everyone would be paid in the coming weeks, which always happened at this time of the year, he said.
Clark said the board had budgeted for a $200,000 loss this year to ensure the Stags would be a competitive unit in such a big year.
It is expected the loss will be bigger than that $200,000 mark when it is revealed at next year’s general meeting in April.

1.1.11 Southland rugby union runs out of cash
Rugby Southland is broke after a season of overspending. The union owes about $700,000 to creditors, with no ability to pay, and is forecasting a deficit between $350,000 and $478,000 for the 2010 financial year.

23.3.11 $1.5 million bailout for Rugby Southland

30.4.13 Income decline sets back union recovery
A major reduction in sponsorship dollars and gate takings had Rugby Southland scrambling last year to avoid another financial disaster.
In 2012, Rugby Southland lost more than $800,000 in sponsorship revenue, $230,000 in gate takings and $611,000 in grants.

18.11.13 Stadium takeover is costly for city
Saving the home of the Southland Stags comes with a hefty price tag for ratepayers.

Posted by Elizabeth Kerr

*Image: – Roger Clark, re-imaged by Whatifdunedin


Filed under Business, DCC, DVML, Economics, Geography, Highlanders, Media, Name, New Zealand, People, Pics, Politics, Project management, Property, Site, Sport, Stadiums

5 responses to “Stadium: ‘Business case for DVML temporary seating purchase’

  1. Otago Bulletin
    Tuesday, 11 February 2014

    Otago Bulletin 11.2.14

    Possibly the silliest inconsequential drivel a VC could spout:

    “We are New Zealand’s oldest and finest University, but we are also sometimes its shyest. The location of our main campus in Dunedin is beautiful, but we sometimes run the risk of being overlooked because the University isn’t located in one of the larger cities. It’s important for our University to lead from the front and let it be known that this is a community of endless opportunity. The Highlanders are also a part of that community.” –Harlene Hayne
    Read more

    On the radio ‘blue-stocking’ Hayne said Otago (the university) needed to become “more aggressive”.

    As a gifted published researcher in psychology and as chief executive of the university Hayne’s ‘marketing language’ for the sponsorship deal – first floated by The Highlanders – is ‘out of character’ for the esteemed institution, if not personally weak and embarrassing.

  2. ### ODT Online Thu, 13 Feb 2014
    Editorial: University’s rugby sponsorship
    The University of Otago’s sponsorship of the Highlanders rugby team has, predictably, drawn differing reactions. On one side is the university teachers’ union and, probably, a fair number of Otago residents who resent the privileged position of rugby and the favours it has received. The other includes Dunedin Mayor Dave Cull, the University Students’ Association president and probably many others.
    Read more

  3. Peter

    It always amazes me the presumption that with marketing, ‘being more aggressive’, always wins. Is this true? What happens when all and sundry are screaming their message at the populace at the same time? I suspect a lot of attention gets lost in the process.
    Will the Highlanders sponsorship,irrespective of them being a dud team, be a drawcard? We’ve heard it all before. Remember the stadium, in itself, was expected to attract up to 1000 extra students. It didn’t happen. The roll, from what I remember, is at best static, if not slightly declining. Aside from that, the demographics aren’t there for unending growth and the university has wisely decided to steer towards quality students rather than bums on seats.
    I note they are already predicting another dismal showing for the Highlanders this season without some of their ‘star’ All Black players being on their glorious team. The university looks like it is sponsoring… failure. LOL.
    I am embarrassed for the university with Harlene coming out with some of this Highlander promo nonsense. She should know better.

  4. “”Aggressive” as a positive attribute makes me uneasy, brings me out in “anti” feeings. I’m not a wimp, not one of those who would have ever banned bullrush. I think firearms are OK and believe banning them only leads to restriction of their ownership to those who don’t give a toss about the law. Martial arts training, self defence, ability to look after oneself and one’s family and community are admirable.
    But “aggressive” in sports, in marketing? No. Nor do I welcome it in drunks and gang members. It’s the language of starting fights.
    Me, I prefer an attitude, reflected in language, that prefers smart ways of achieving desired aims…
    …and the disciplined strength behind “I don’t start fights, I end them”.

    Why isn’t Harlene Hayne thinking along the lines of attracting the kind of students (and teachers) who want first and foremost intellectual challenges, solid grounding followed by opportunities to stretch themselves intellectually and creatively? Sure there are sports to play and watch, parties to go to, all the fun of being young among large numbers of other young people, was it ever otherwise? So what’s the point of using commercial jock “culture” as a major attraction? Especially when it’s a team with a record of losing.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s