Dunedin Venues Management Ltd, headed by chief executive Darren Burden, has been spending tens of thousands of dollars (if not more) and presenting the invoices to DCC in the hope of the council paying DVML’s bills.
Looks like Mr Burden has been trying the old Carisbrook Stadium Charitable Trust (CST) tricks again.
However, this time the council has refused to pay – and rightly so.
Comment at ODT Online:
Submitted by Stevesone57 on Tue, 20/08/2013 – 1:38pm.
I assume most [of] you have heard the advertisements promoting DVML’s venues, which include the Porters lounge at the Railway Station. They would be hard to miss as they are on Radio Sport and the ZB network day and night. Those of you who have advertised on the radio would know just how expensive this form of advertising can be. In my case I paid out some $7000 for a limited campaign.
I have no issue with the Radio Nework but one wonders what all this is costing. This is ratepayer money that is being spent so I would like to know the following:
– What is the radio campaign costing?
– What sort of return on investment are DVML getting from this advertising?
– How much revenue is generated from events held at these venues after advertising and staff costs?
I have a feeling that the blanket advertising will be making a huge hole in any projected profits. When you are advertising at the same rate as the big boys like McDonalds, you had better be holding one hell of a lot of events to cover the outlay.
Posted by Elizabeth Kerr
*Images: (top) odt.co.nz – Darren Burden. (bottom) DVML webpage.