Question: When is a poor choice of typeface (with tweaks?) based on a misguided brief confused with logo design and development?
Answer: When those responsible for the naming cock-up at Otago Settlers Museum, when asked to comment officially on the new ‘logo’, lack discernible expertise in design communication or logo design?
Offensive wording has been removed from the following text.
Dunedin City Council
[deleted] Otago Settlers Museum logo unveiled
[new logo deleted – can be viewed via DCC Link below]
This item was published on 20 Sep 2012.
[deleted] Otago Settlers Museum has unveiled its new logo, which will be used in all branding for the redeveloped museum.
Board chairperson Dr Dorothy Page says it is a simple yet elegant design that combines the old and new names in an imaginative way.
“Both elements of the name are clearly and equally visible,” she says.
“When you consider that we have taken the former museum and redeveloped it into what is effectively a new museum, then this is a very suitable logo.”
Director Linda Wigley says it is a very exciting design that fits well with the new look and feel of the museum.
“It reflects the fact that we are changing and taking a new direction. It is a colourful and distinctive branding that we can have some fun with.”
The design, created by local company BrandAid, provided the design elements that the Museum Board and management had been looking for. It will be used on the Museum’s letterhead, banners, website, advertising and brochures.
Colours used in the design will vary. Each gallery in the museum has its own colour scheme and Ms Wigley says there is scope to change the colour used in the logo to reflect special feature exhibitions, depending on which gallery they are in.
[deleted] Otago Settlers Museum will reopen to the public on Saturday, 8 December 2012, following an official opening on Friday, 7 December.
Contact Director, [deleted] Otago Settlers Museum on 474 2724.
27.6.12 Otago Settlers Museum
31.5.12 The ‘happy’ little renaming of our leading social history museum
28.1.12 DCC “unjustifiably” disadvantages senior conservator
5.11.11 Otago Settlers Museum – Burnside Building (site visit)
28.1.10 Alert: Dunedin has some gifted professional conservators
24.10.09 Rodney Wilson: Dunedin as national heritage city
Posted by Elizabeth Kerr