D for (weak)design, Dull and Deathly

### idealogue.co.nz 23 July 2012 @ 10:22 am
Air NZ revamp embraces the dark side
By Design Daily Team
Air New Zealand is going black for good, with its fleet set to sport a new livery from next year that was created in collaboration with leading Kiwi typeface designer Kris Sowersby and Designworks. Air New Zealand chief executive Rob Fyfe announced last week that the tails of all new aircraft entering the fleet will be painted black.

“The Air New Zealand lettering has remained relatively unchanged for the past 20 years, but the airline has undergone significant cultural and reputational change. The challenge was to develop a new style which retained the history and credibility while injecting a new sense of momentum and modernity.”
Read more

http://www.facebook.com/AirNewZealand

New Zealand Herald: Air NZ plane tails to go all black

Designworks: Going Black for the Nation

Posted by Elizabeth Kerr

3 Comments

Filed under Business, Economics, Media, Name

3 responses to “D for (weak)design, Dull and Deathly

  1. Dave M

    Not only should they have kept the teal, they should have gone back to the 1970s typeface – a stylish and distinctive bit of branding that was never matched by its first replacement or this one.

  2. Hype O'Thermia

    Inspiration straight from supermarkets’ plain pack groceries.

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