### bbc.co.uk 6 October 2011 Last updated at 23:07 GMT
The cult of Steve Jobs
By Kate Dailey BBC News Magazine
Steve Jobs’s combination of success and secrecy endeared him to people across the world, who mourned his death in public. Even before Steve Jobs passed away, his cult of personality loomed large over Apple. When it was announced that he’d be stepping down, analysts worried that the company would flounder without him. But his death crystallised both his status as a cult figure and his legacy to a company in transition. Within minutes of his passing, Twitter was overcome with hashtags and posts in memoriam. On Facebook, people posted and reposted a series of photos, quotes, and videos about Jobs, creating a digital echo chamber. People flocked to Apple stores across the globe to leave flowers. Groups used the candle apps on their iPads to create a vigil.
Posted by Elizabeth Kerr