Daily Archives: July 26, 2010

DCC Media Release – Brand Dunedin

Dunedin City Council
Media Release

Seeking ‘Dunedin’ Stories

Last reviewed: 24 Jul 2010 7:00am

The ‘Insiders Dunedin’ social media site www.InsidersDunedin.co.nz will be launched next Monday, 26 July, with a ‘Tell us your story’ competition for Dunedin residents. This will be the first stage of the Brand Dunedin marketing strategy.

Prizes will be awarded for the best 30-second video, best photograph and best mini-story about Dunedin, local characters or ‘hidden gems’. The competition will run until Saturday 11 September 2010 and winners will be announced on Wednesday 15 September.

It is hoped the campaign to discover Dunedin ‘stories’ will engage the public, encourage participation and stimulate a sense of parochialism all of which will reinforce Dunedin beliefs and values while uncovering ‘hidden gems’ that could be used to promote the city in local, domestic and international campaigns.

Members of the public will be invited to vote for their favourite story, photo and video on the Insiders Dunedin on the homepage. Entrants will be encouraged to have their friends and families join and vote.

The competition launches the beginning of a new Dunedin campaign and is part of a two-year process in which the 8 brand partners have worked together to develop a genuine city-wide collaborative approach to all future Dunedin city marketing.

The brand partners are Allied Press, Dunedin City Council, Dunedin Venues, Otago Chamber of Commerce, Otago Polytechnic, Otago Southland Employers’ Association, Tourism Dunedin and the University of Otago.

The aim of Brand Dunedin is to create a profile that will enable Dunedin to present itself in a compelling and cohesive way and attract like-minded people to consider the city as an attractive place in which to live, work, do business, study and to visit.

Contact DCC on 477 4000.

DCC Link

Posted by Elizabeth Kerr

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Filed under Design, Economics, Politics, Project management

What brand?

The $500,000 non brand for insiders. Yeah what she said.

### ODT Online Mon, 26 Jul 2010
Insiders invited to share city’s stories
By Nigel Benson
The Dunedin City Council will launch the first stage of its Brand Dunedin marketing strategy today. The “Insiders’ Dunedin” campaign is inviting residents to come forward with Dunedin stories which will “stimulate a sense of parochialism” and engage people. The subsequent stories will be placed on a website and used to promote the city in local, domestic and international advertising campaigns.

Dunedin residents are encouraged to visit www.insidersdunedin.co.nz with stories, videos and images, plus help identify the city’s local characters and “hidden gems”.

People can also write to the Otago Daily Times with their stories at PO Box 517 with “Insiders’ Dunedin” on the envelope.

DCC city marketing team leader Jennifer Hooker yesterday told the ODT that the campaign would be promoted throughout the greater Dunedin area starting today.
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