### ODT Online Fri, 16 Jul 2010
Media message for council staff
By David Loughrey
Social media is free, instant, widely used, and a tool local governments can no longer ignore if they want to engage the public and fulfil their responsibility to be accountable, Northland Regional Council community relations general manager Jason Dawson says. The Northland council is using Twitter, for instance, to give the results of council votes as they happen, answer the public’s questions and provide facts and figures from its various initiatives.
Post by Elizabeth Kerr