### fastcompany.com Mon Feb 1, 2010
Introducing The Master Plan: A Chronicle of New Urbanism and Exurban Decay
By Greg Lindsay
“I was in California,” the consummate ad man Don Draper rhapsodised last season in Mad Men. “Everything’s new, and it’s clean. The people are full of hope. New York is in decay.” The suburban landscape that awed him circa 1963 was the fruit of a warm climate, middle-class manufacturing jobs, Federal Housing Administration mortgages, brand-new interstate highways, and tax code changes that made shopping malls a slam-dunk for developers. The immediate result was master-planned communities such as Lakewood, California, “the Levittown of the West,” which started from nothing in 1950 and had grown to 17,500 homes by the time Don Draper rolled through town. The rest is post-war geographic history.
The places that thrive today are those with the highest velocity of ideas, the highest density of talented and creative people, the highest rate of metabolism. -Richard Florida, creative class demographer
What a difference a half-century makes. America’s suburbs are now home to the largest and fastest growing poor population, according to a recent report by the Brookings Institution. The country’s largest metro areas saw their poor populations grow by 25% between 2000 and 2008, faster than either primary cities or rural areas. (The suburban fringes of Los Angeles were expected to take the biggest hit last year.) Part of this has do with math–the suburbs grew three times faster during that span. But faced with aging infrastructure, higher maintenance costs, and growing numbers of poor, this increase could become self-perpetuating, a la the inner cities in the 1960s and 1970s. “Clearly,” the Brookings Report concluded, “the balance of metropolitan poverty has passed a tipping point.”
Posted by Elizabeth Kerr
### archdaily.com 01 Feb 2010
Los Angeles NFL Stadium / Aedas Sport
By Sebastian J
Designed by Aedas Sport, the innovative 75,000-seat stadium will be the first LEED-certified building in the NFL and will capture the luxury and drama of the world’s entertainment capital. The project anticipates completion for the 2013 season. Both the NFL and the client, Majestic Realty, are committed to making a progressive statement with this building and are exploring a number of initiatives that will make this the most environmentally progressive stadium in the U.S. Aedas Sport has employed the unique topography of the site to build the stadium into a hillside, reducing the steel structure by 40% and allowing at least two-thirds of the seating bowl to be built on grade.
A significant coup for the architect, developer and owner, this strategy resulted in an US$800m design — US$400m-$500m less than any other recent NFL stadium proposal. An asymmetrical configuration allows all of the suites and VIP areas to be loaded on the west side of the stadium and integrated into the adjacent retail promenade. While primarily for the NFL, this 365 day-a-year entertainment destination can also accommodate soccer, college and high school football, and large concerts. The stadium powers a retail and entertainment destination, offering flexibility with large, interchangeable sponsorship zones for various audiences. Slated to become the NFL’s first LEED compliant stadium, Aedas’ design includes reduced CO2 emissions, recycling initiatives, and — due to the great reduction of steel in the structure — a significant decrease in hazardous environmental effects associated with material manufacturing and transportation.
Link + Images
See www.LosAngelesFootballStadium.com for more information.
vetelul56 29 September 2009
A slideshow showing pictures of the proposed $800 million 75,000 seat football stadium to be built 12 miles east of Los Angeles in the City of Industry where Hwy 60 and Hwy 57 meet.
Post by Elizabeth Kerr
Filed under Architecture, Concerts, Construction, Design, Economics, Events, Geography, Inspiration, Project management, Site, Sport, Stadiums, Urban design