bringing in consultants to improve the city’s dangerous image

[oh, some lovable phrases!!!]
[as residents of Dunedin City reel in horror from vile crooked budget news]

. . . the problem in [Dunedin] was not branding . . . we didn’t need to come up with a style campaign . . . our challenge has been to open doors in that sealed wall, doors so that people can pass through and go on participating in the construction of hope . . .

### utne.com 1/28/2010 3:06:04 PM
Politics
How Architecture Transformed a Violent City
By Danielle Maestretti
Over the past ten or so years, the city of Medellín, Colombia, has undergone a high-profile transformation, shedding its reputation as one of the world’s most violent cities. In an interview with architect Giancarlo Mazzanti in the art magazine Bomb, former Medellín mayor Sergio Fajardo discusses the vital role of architecture and design in the city’s renewal, which he explains was driven by the concept of “the most beautiful for the most humble”—a departure, or “rupture,” he says, from the notion “that anything you give to the poor is a plus.”
Read more

****

Not making light of Medellín’s situation, rather we’re soaking in the concept of “concrete community improvement”, as we make behind-the-scenes arrangements (including the payment of enormous backhanders) to take over and adapt the new stadium at Dunedin, by June 2010.

Someone has already suggested it should become a holding pond for sludge – yeah, but we can turn that into future renewable energy generation.

Did you really think encasing rugby in a concrete box was a long-term cash-maker, something you could throw into the deep blue sea of “branding” to remove evidence of squandering citizens’ meagre stash (sorry, trash) piles?

SOS DUNEDIN

Related Posts and Comments:
28.1.10 Brand strategy for Dunedin
14.1.10 Dunedin, let’s explore “renewal partnerships”
14.1.10 Superficial Dunedin sloganism
12.1.10 Learning curve 4 SLOGANS
11.1.10 #NewDunedinSlogan by twerps (darn, tweeps)
11.1.10 Collaboration for Dunedin’s promotional strategy

Post by Elizabeth Kerr

1 Comment

Filed under Design, Economics, Politics, Project management, Stadiums, Urban design

One response to “bringing in consultants to improve the city’s dangerous image

  1. Stu

    I’m surprised they didn’t draw the parallel with Glasgow going from essentially “No Mean City” to “Glasgow’s Miles Better”.

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