Daily Archives: January 28, 2010

Brand strategy for Dunedin

Dunedin City Council
Media Release

Nationwide Search To Deliver City Promotion

Last reviewed: 26 Jan 2010 9:31am

Expressions of interest are being sought by Dunedin City Council from creative agencies to develop a new brand strategy for the city.

Please note: To formally apply please go to LG Tenders website: http://www.lgtenders.co.nz Refer to Tender 3273

The Council has, for the first time, collaborated with key stakeholders to develop a city-wide promotional strategy. The stakeholders include Allied Press, Dunedin City Council, Otago Chamber of Commerce and Industry, Otago Polytechnic, Otago Southland Employers’ Association, Tourism Dunedin and the University of Otago.

“We’ve done a huge amount of groundwork and it is still early days in the development of the overall strategy and the promotional activity that will realise the strategy” Dunedin City Council City Marketing Team Leader Jennifer Hooker said. “We’re fortunate to have some great talent here in Dunedin but, because we want the best for this assignment, we’ll be spreading the recruiting net wide to attract both local and national agencies. That way we could well end up with some kind of local/national collaboration as the outcome”.

“Because it’s early days in the process, we’re simply seeking agency credentials at this stage and we’ll be advancing the process shortly. Once the project is a bit further advanced we are looking forward to sharing our thinking with the broader community.”

The city’s current marketing strategy “I am Dunedin” dates back to 2001 and, although it had aged gracefully and served the city well, it now needed a revamp, Ms Hooker said.

Contact DCC on 477 4000

DCC Link

Posted by Elizabeth Kerr

5 Comments

Filed under Inspiration, Politics, Project management

University of Otago Campus Master Plan

We’re heading to March 2010 for some Master Plan visuals and professional explanations, folks.

### Otago Bulletin Issue 19, 2 October 2009 (page 2)
News: Master plan begins to take shape
The University’s 20 year Campus Master Plan is beginning to take shape, with first drafts of some sections being presented to the Steering Committee last month. The Plan, which was initiated in March, is likely to take a whole year to prepare and will guide the development of the University campus over the next two decades.
International Master Planners, DEGW, have visited each of Otago’s campuses, and have met with interested parties ranging from University staff, students and executives to the City and Regional Councils to get the plan to this point. They spent the first part of last month in Dunedin intensively workshopping design options for the campus.
Manager of Strategy and Planning for Property Services Sue Larkins says making the Water of Leith a corridor through the Dunedin campus remains a strong element of the Plan, as does developing strategies for accommodating long-term academic and residential growth.
It is hoped a final draft of the Master Plan will be presented to the University Council in March next year.
Link

Otago Bulletin is the fortnightly newsletter for University staff and postgraduate students.

Posted by Elizabeth Kerr

2 Comments

Filed under Architecture, Construction, Design, Economics, Geography, Politics, Project management, Site, Stadiums, Town planning, University of Otago, Urban design

European Workshop Waterfront Urban Design

@ Lisboa (Lisbon is the capital and largest city of Portugal)

### archdaily.com 27 Jan 2010
European Workshop Waterfront Urban Design
By Sebastian J
ULHT (Universidade Lusófona de Humanidades e Tecnologias) has organised an international workshop on the theme of waterfront design (European Workshop Waterfront Urban Design) EWWUD. This event will take place between 14 and 28 March 2010 and has several international specialists in nine foreign universities.
Solutions for the relocation of port facilities and the consequent waterfront regeneration of old ports are dependent upon the capacity of both port and city to sucessfully develop the necessary means of negotiation, to work towards mutual improvements. While port representatives privilege the efficiency of maritime activity, city leaders pursue improvements to their citizens’ quality of life.

Exchange of good practices between port cities is required with two goals: to support the ports’ need to expand and relocate, and to produce urban waterfront REGENERATION that integrates rather than segregates neighbourhoods and their citizens.

Workshop objectives:
Port cities sharing similar experiences regarding projects of architecture and urban design at former port areas; discussion of the influence generated by geographic and historical factors; introduction of the cartographic culture of urban fabric’s transformation at the water edge; comparison of cultural, environmental and historical heritage solutions; port cities exchange mutual visions and common pratices, that constitute a relevant tool for the regeneration of former port areas; production of architecture and urban design sketches for publication; understanding that former industrial waterfronts are potential sites of continuity for urban morphology.
Email: ewwud @ulusofona.pt

ArchDaily Link + Workshop Poster

Posted by Elizabeth Kerr

Leave a comment

Filed under Architecture, Business, Construction, Design, Economics, Events, Geography, Inspiration, People, Politics, Project management, Property, Site, Town planning, Urban design

High-speed rail network for United States

We like it that Mr President is pressing on with major infrastructure projects – using federal stimulus funding.

### fastcompany.com January 26, 2010
High-Speed Rail Coming to Florida
By Ariel Schwartz
Last Spring, President Obama announced an ultra-ambitious plan to bring an $8 billion high speed rail project to the U.S. At the time, Obama said that there were ten potential high-speed rail corridors in the works: California, Pacific Northwest, South Central, Gulf Coast, Chicago Hub Network, Florida, Southeast, Keystone, Empire and Northern New England. Amtrak’s Northeast Corridor from Washington to Boston, the only U.S. high-speed rail network already in existence, would also have the chance to compete for funds. Tonight, the president plans to make the plan official.

And it looks like Florida might be the lucky state to get the first piece of the network. Obama is scheduled to visit Florida on Thursday, and rumors are swirling that he will bring $2.6 billion in stimulus funds for the high-speed network in tow. The 85-mile Tampa-Orlando network will only be the first part of a larger network that will eventually reach Miami.
FastCompany Link with Vision Maps

Post by Elizabeth Kerr

Leave a comment

Filed under Construction, Design, Economics, Geography, Inspiration, Politics, Project management, Urban design

Alert: Dunedin has some gifted professional conservators

### ODT Online Thu, 28 Jan 2010
Station’s past revealed
By John Gibb
The years are being peeled away and colours from the past are re-emerging at the Otago Settlers Museum’s former NZR bus station building, thanks to some painstaking historical detective work. Contract conservator Laurence Le Ber says when the art deco bus station opened in 1939, the colour scheme and lighting were much more sombre than today.
Read more + Photos

The former NZ Railways Road Services Building (Former) has a New Zealand Historic Places Trust Category I classification. The building is listed in Schedule 25.1 Townscape and Heritage Buildings and Structures, of the Dunedin City District Plan (item B047).

Posted by Elizabeth Kerr

1 Comment

Filed under Architecture, Design, Inspiration, Project management

Stadium: “528 days to go”

Tweet from @ForBarrStadium
528 Days to go till we are handed the keys to the stadium :) http://bit.ly/aWk332

Another one:

@ForBarrStadium
RT @drjanroodt: @ForBarrStadium and how many days to Rugby World Cup kick-off? 573 days till the first game in Dunedin:)

Post by Elizabeth Kerr

Leave a comment

Filed under Architecture, Construction, Design, Economics, Politics, Project management, Site, Stadiums

Can Dallas turn a complex of starchitect buildings into a vibrant urban district?

### architectmagazine.com January 20, 2010
Architect: Design
Enough Arts; More District
By Cathy Lang Ho
Dallas seeks to create a vibrant urban neighbourhood out of a slew of starchitect buildings. It’s not the first city to pin its hopes for a shot of urban adrenaline on dazzling new cultural buildings, but it’s among the more ambitious.

The Margot and Bill Winspear Opera House by Foster + Partners, the Dee and Charles Wyly Theatre by REX/OMA, and the Elaine D. and Charles A. Sammons Park by landscape architect Michel Desvigne are the latest additions to the downtown arts district, a 68-acre area that already includes structures designed by Edward Larrabee Barnes, I. M. Pei, Renzo Piano, and Brad Cloepfil.

The newly completed projects—along with an outdoor amphitheatre by Foster and another theatre by Skidmore, Owings & Merrill, slated for completion in 2010 and 2011, respectively—constitute the AT&T Performing Arts Centre, the largest and most costly performing arts complex built in the United States since Lincoln Centre, which, of course, grandfathered the trend of arts districts doubling as urban development tools.
Read more + Slideshow

Post by Elizabeth Kerr

Leave a comment

Filed under Architecture, Construction, Design, Economics, Events, Project management, Site, Urban design