NAi launches SARA & 3D-augmented reality

Thanks to Paul Le Comte’s @five15design @whatifdunedin twitterfeed…

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NAi Press release (1 December 2009)

Worldwide sensation: Seeing beyond reality with the NAi and 3D-Augmented Reality

The Netherlands Architecture Institute (NAi) is delighted to announce the launch of SARA: the world’s first mobile architecture application featuring augmented reality with 3D models. Starting today, with SARA, an urban augmented reality application, you can see and experience the built environment of the past, present and future, via Layar Browser. The NAi has set itself an incredible challenge: to make the Netherlands the first country in the world to have its entire architecture viewable on smartphones thanks to augmented reality. From February 2010, the application can be downloaded from Android Market and the Apple App Store.

Augmented Reality
The principle of augmented reality is very simple: just point your smartphone at a building and get to see not only photos and video material but 3D models, scale models and interesting details and information about it. You can also add your own information about the building or plot out architecture walks taking in designs that particularly appeal to you.

SARA is developed in cooperation with IN10 Communication and Layar. For further details, visit: www.nai.nl/sara
Read more

IN10TV 01 December 2009
NAi presenteert augmented reality app
Music: “Moan (Trentemøller Dub Remix)” by Trentemøller (Google Play • iTunes)

Related Post:
20.11.09 If the ball gets dropped (Rotterdam Market Hall, Netherlands)

Posted by Elizabeth Kerr

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