Daily Archives: August 18, 2008

Business Benefit from Sports Events study shows

In the light of the glaringly obvious negative press that has come out of the Chamber of Commerce’s survey of businesses post Rugby Test, I’ve decided that, instead of falling into the all too familiar and easy Kiwi route of negative publicity, I’ll look at the positives.

In July 2008 the All Blacks and the Springboks, possibly the two most marketable brands in world rugby played a very important test match in Dunedin. The game was a sell out and it was estimated that the match bought in several million dollars from tourists and fans. Today the Chamber of Commerce released a study that showed that over 17% of Dunedin businesses benefited economically from the test. That is brilliant. Nearly 20% of business in the Dunedin area benefited from one solitary rugby match. Imagine if we were able to get 1 regular top flight rugby test and at least one minnow test (England?) a year.
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Filed under Media, Stadiums